Overview

Pakistan’s fashion industry is a rich tapestry of tradition, modernity, and innovation, evolving each year with new trends that blend cultural heritage with contemporary global styles. Fashion in Pakistan reflects the country’s diversity, where each region brings its unique flavor to the broader fashion landscape. As we step into 2024, fashion enthusiasts in Pakistan are embracing new trends while still keeping roots firmly grounded in traditional clothing. From luxurious bridal wear to everyday pret collections, the fusion of east and west is more prominent than ever.

In this detailed exploration of the latest fashion trends in Pakistan, we’ll look into various segments of fashion that are dominating the scene, including traditional outfits, pret wear, bridal couture, men’s fashion, accessories, and much more. Let’s dive deep into what’s trending in 2024.

1. Lawn Suits: The Go-to Summer Trend

Lawn remains the most popular and versatile fabric in Pakistan, especially during the summer months. Lawn suits are lightweight, breathable, and perfect for the sweltering heat, but this season, they’ve gotten an upgrade. Designers are focusing more on innovative prints, vibrant hues, and comfortable cuts that blend fashion with function.

• Trending Colors for 2024: Pastels, neons, earth tones.
• Popular Designers: Sana Safinaz, Maria B, Asim Jofa, Zara Shahjahan.

The trend for 2024 sees lawn suits adorned with digital prints, geometric patterns, and florals, but with more emphasis on sustainability. Eco-friendly fabrics and practices are becoming more popular, with several brands promoting sustainable lawn collections. Two-piece and three-piece lawn suits, featuring detailed embroideries and chiffon or silk dupattas, continue to be in vogue for both casual and formal wear.

2. Bridal Couture: Timeless Glamour with a Modern Twist

Pakistani bridal wear is world-renowned for its opulence and grandeur, with brides opting for heavily embellished lehengas, ghararas, and sarees. The bridal fashion industry is flourishing, and in 2024, there’s a shift towards softer color palettes, intricate hand-embroidery, and a combination of traditional and modern designs.

• Trending Bridal Colors: Blush pink, ivory, gold, deep reds, and emerald greens.
• Key Bridal Designers: HSY, Nomi Ansari, Ali Xeeshan, Faraz Manan.

For 2024, expect to see modern brides moving away from heavy reds and opting for pastel shades like peach, mint green, and blush pink. However, the intricate detailing remains as elaborate as ever. Traditional techniques like zari, gota, and tilla are still very much in vogue, along with the use of rich fabrics like velvet and silk. Brides are also mixing and matching their looks with unique accessories like antique jewelry, headpieces, and even customized footwear.

3. Pret Wear: Comfortable, Ready-to-Wear Fashion

Pret wear has become increasingly popular in Pakistan due to its convenience and style. With busy lifestyles, women prefer ready-to-wear outfits that are stylish, comfortable, and affordable. The pret collections for 2024 focus on minimalist designs, elegant cuts, and unique prints.

• Key Trends for Pret Wear: Asymmetrical cuts, flared sleeves, high-low hemlines.
• Popular Pret Brands: Khaadi, Bonanza Satrangi, Sapphire, Ego.

Pret wear in 2024 brings in softer fabrics, including cotton, linen, and viscose, with clean cuts and geometric prints dominating the scene. The fusion of traditional styles with western influences is evident in this segment, with kurtas paired with jeans, culottes, or wide-legged trousers. Additionally, short kurtis with palazzos and lightweight dupattas are becoming increasingly trendy for casual outings.

4. Luxury Pret: Where Elegance Meets Comfort

Luxury pret, or semi-formal wear, is ideal for women who want to look fashionable without going overboard. It’s perfect for small gatherings, formal lunches, or evening events. Pakistani designers are masters at incorporating fine embroidery and chic silhouettes into their luxury pret collections.

• Luxury Pret Styles: Embroidered kurtas, organza dupattas, metallic embellishments.
• Popular Designers: Misha Lakhani, Sania Maskatiya, Zara Shahjahan.

2024’s luxury pret collections feature intricate embroidery, beads, and sequins, but in more subtle and sophisticated designs. Flowy fabrics like chiffon and silk are often paired with structured cuts, creating a balance of elegance and ease. The color palettes for luxury pret are more neutral, with whites, creams, blacks, and metallics making up the majority of the collections.

5. Shalwar Kameez: The Timeless National Attire

The shalwar kameez remains the most beloved and versatile attire in Pakistan. Whether worn casually or styled up for a formal occasion, this traditional outfit has seen numerous modern updates. In 2024, the trend leans towards pairing classic shalwar kameez with contemporary accessories, stylish cuts, and unique fabrics.

• Key Trends: Cigarette pants, bell sleeves, minimal embroidery, tailored cuts.
• Popular Fabrics: Cotton, lawn, silk, organza.

Designers have incorporated asymmetrical cuts, modern sleeves, and shorter hemlines, offering fresh takes on this traditional attire. Men, too, are opting for modernized shalwar kameez designs that feature simpler patterns, slimmer fits, and softer fabrics.

6. Western Wear: Growing Among Younger Generations

Western wear is making a big splash in Pakistani fashion, particularly in urban areas like Karachi, Lahore, and Islamabad. Younger generations are leaning towards western styles, with a noticeable shift toward more casual, street-style fashion.

• Western Fashion Staples: Skinny jeans, oversized jackets, crop tops, and jumpsuits.
• Popular Brands: Mango, Outfitters, Ideas Pret, Breakout.

The fusion between eastern and western styles is becoming more popular, with outfits that blend both cultures. In 2024, high-waisted pants, oversized t-shirts, and denim jackets paired with ethnic accessories are becoming a key trend. Pakistani designers are also introducing fusion lines that mix the two styles seamlessly, providing the younger generation with a wide range of trendy and comfortable outfits.

7. Eid and Festive Wear: Cultural Elegance

Eid is one of the most important festivals in Pakistan, and fashion during this time is all about celebrating in style. Festive collections focus on luxurious fabrics, traditional embroideries, and rich colors to create stunning outfits for the occasion.

• Popular Festive Outfits: Ghararas, angarkhas, anarkalis, and lehengas.
• Trending Fabrics: Velvet, chiffon, silk, and organza.

Designers like Ali Xeeshan, Fahad Hussayn, and Mohsin Naveed Ranjha bring extravagant outfits to their Eid collections. This year’s trends emphasize heavy embellishments, intricate beadwork, and long, flowing silhouettes. Bright colors like deep red, maroon, royal blue, and emerald green dominate the festive collections.

8. Men’s Fashion: Redefining Classic Styles

Men’s fashion in Pakistan has undergone a significant transformation in recent years. Traditional kurta and shalwar kameez remain the go-to outfits, but men are now experimenting more with western-inspired styles, formal wear, and smart-casual looks.

• Key Trends for Men: Slim-fit blazers, Nehru jackets, tailored suits.
• Popular Designers: Deepak Perwani, Amir Adnan, Republic by Omar Farooq.

In 2024, men’s fashion will focus on minimalist yet elegant designs. Earth tones, navy blues, and greys will dominate, especially in formal wear. In casual settings, men are opting for printed kurtas paired with chinos or slim-fit jeans, creating a stylish fusion of traditional and modern aesthetics.

9. Ethnic Jewelry and Accessories: The Perfect Finishing Touch

No outfit is complete without the right accessories, and Pakistani fashion is no different. Ethnic jewelry, handmade clutches, and traditional footwear like khussas and kolhapuris are making waves in 2024.

• Popular Accessories: Jhumkas, chandbalis, handcrafted necklaces, embroidered clutches.
• Trending Footwear: Khussas, kolhapuris, block heels.

In recent years, the revival of handcrafted jewelry has been a huge trend. Intricately designed jhumkas and bangles are frequently paired with traditional outfits to elevate the overall look. The trend of embroidered and embellished bags continues in 2024, with many designers offering bespoke accessories that match festive wear perfectly.

10. Sustainable Fashion: A Growing Movement

Sustainable fashion is gaining momentum in Pakistan. Several local brands are focusing on environmentally friendly practices, offering collections made from organic materials and advocating for ethical production processes. This movement is being led by younger designers who are increasingly aware of the environmental impact of the fashion industry.

• Sustainable Fashion Brands: Generation, Khaadi, Ethical Fashion.
• Key Practices: Use of organic cotton, recycling fabrics, and supporting local artisans.

In 2024, consumers are becoming more conscious of their fashion choices, preferring to invest in high-quality, sustainable pieces rather than fast fashion. This trend is particularly noticeable in the pret and casual wear sectors, where brands are using eco-friendly fabrics and promoting fair labor practices.

Conclusion

As 2024 unfolds, Pakistan’s fashion industry is set to continue its trajectory of blending tradition with modernity. From bridal couture to casual pret, the emphasis is on sustainable fabrics, intricate craftsmanship, and a fusion of east and west. Pakistani fashion has a unique identity, shaped by its cultural richness and global influences.